A modern storyteller spanning journalism, media, and advertising. Camila is tenaciously curious. She is the PR & Social Media Manager for IMAGE Skincare with the fearless pursuit of relevant ways to tell powerful brand stories. Camila is passionate about new forms of storytelling, integrated marketing, media, and advertising. She strongly believes in the power of the community and creating a shared voice for businesses. Working as a journalist and news producer in the Central Florida area, she found her passion for helping entrepreneurs and businesses amplify their voice in the community. In her spare time, she loves going on hikes and staying active!

Camila Hernandez’s Session

12:10 pm–12:55 pm PT — Tuesday, June 8, 2021

Panel: Creating a High-Performing B2B Social Media Strategy

In this panel, you’ll hear from several brands within the B2B industry that will discuss topics including:

What B2B brands can learn from B2C, including connecting, engaging, and amplifying customer voices
Giving your B2B teams the tools they need to succeed on social media: attracting clients, branding their own social space, and defining how to use the brand’s creative assets
Strategic planning across a variety of social channels to drive B2B account engagement
Collaboration and planning together across departments (sales, marketing, ops, content, social media, and digital) on marketing to a B2B account
Customizing go-to-market strategies for B2B teams to be able to support the brand’s goals