As the Senior Manager of Influencer Marketing for Wish, Sobia is focused on unlocking new partnerships and driving Wish’s brand messaging through purpose-driven creator activations.
Sobia began her career as an auditor at PwC. Opting to pursue her passion, she transitioned into leading external communications including social, PR, and content development for FinTech startups. In her time at Wish, Sobia led global social media efforts while proactively leading the development and implementation of a full-scale global influencer marketing program.
