Paul currently heads up global social media for Citrix Systems, having come from a broad international communications background with roles supporting organizations such as Dell. In his current role, he leads the corporate social effort on a brand, executive and product level and is helping to shape social marketing campaigns from brand to demand. An avid tinkerer, he can be seen flitting between TikTok and Clubhouse after hours and Twitter, LinkedIn, and Reddit from 9-5 (or whenever…). Enjoys traveling, skiing, learning languages, and eating – not always in that order.
Paul Dobson’s Session(s):
8:45 am–9:30 am PT — Thursday, June 10, 2021
There are many moving parts when it comes to executing a successful influencer campaign across multimedia. Working out the right mix of content for your campaign, determining which influencers are the best fit for your program, and identifying clear goals of the campaign all lay the groundwork for success.
In this panel, you’ll hear from both B2B and B2C brands on what they’ve learned about what it means to create truly authentic content in the influencer space.
Discussion topics include: