Gary Lancina

Gary Lancina is a Senior Director at Mercury Marine, guiding brand positioning, advertising, digital marketing, and the use of influencers to build greater resilience and resonance into consumer relationships.  Previously, he was the Chief Marketing Officer of the LUMA Institute, held senior leadership positions in Marketing and Retail Innovation for BP Products North America, and was the Vice President of Marketing for Redbox after honing his craft with firms such as S. C. Johnson, Rand McNally, Master Lock, and Kohler Co. He is a Fulbright Scholar with an MBA from Clemson University and a BA from Pomona College.