With over six years of experience in the advertising industry, Caroline Hubbell, an Associate Director at Digitas, has mastered the art of paid social strategy and buying. Caroline has a passion for helping brands connect with their consumers, by creating social strategies that exceed their goals and expectations, delivering the best results possible. She has helped several clients across verticals launch successful paid social media campaigns, from the ground up, to meet strategic initiatives. At Digitas, she leads paid social efforts for the Dunkin’ and Baskin-Robbins accounts and previously oversaw all social media efforts for L Brands. Prior to Digitas, Caroline worked at Hill Holliday where she managed all digital buying for five large-scale clients. Caroline received a BA in Communications and Business Administration from College of Charleston in South Carolina.
Caroline Hubbell’s Session(s):
10:45 am–11:30 am PT — Wednesday, June 9, 2021
As a brand, Dunkin’ is constantly innovating and evolving. The Dunkin’ media strategy is aimed at constantly reaching new customers, including the next generation of coffee drinkers, with engaging messaging.
In the summer of 2020, Dunkin’ and Digitas turned to TikTok, the social platform that is growing at an astounding rate. Enter Charli D’Amelio. Charli has demonstrated her organic love for Dunkin’ since the beginning of her rise to fame on TikTok. Her most devoted fans are the younger portion of Gen Z – the next generation to become loyal Dunkin’ fans. In this session, we will talk about Dunkin’s ongoing partnership with Charli D’Amelio, and the unique media strategy that accompanied the partnership, making it an instant record-breaking success.