Susan is the head of social media for Dropbox. In her role, she oversees all organic and paid social activities that serve to boost awareness of the Dropbox brand. Her favorite project so far has been guiding Dropbox's social presence through a successful IPO and her least favorite thing to do is keep up with how each social platform defines an "engagement". Prior to Dropbox, Susan worked at agencies where she launched inaugural social media programs for brands ranging from L'Oreal to Microsoft. You can find her on Twitter at @sujinchang.
Susan Chang’s Session(s):
8:45 am–9:30 am PT — Tuesday, June 8, 2021
We’re in the experience era. Everything brands share online must be with the intent of providing a better experience. In this panel, speakers will share how they leverage social media to drive better customer experiences, ultimately paving the way for customer loyalty. You’ll learn how exceptional customer experiences can turn your existing customer bans into fans, advocates, and community members.