Olivia started her marketing career with Dunkin’ as an Assistant Manager of Brand Engagement shortly after her graduation from Babson college in 2020. Her role focuses on all brand engagement initiatives for Dunkin’ US including social media strategy, influencer & celebrity partnerships & culture-busting initiatives for developing brand relevance. During her time at Dunkin’ she has worked closely on both Charli campaigns and has aided Dunkin’ in securing a spot as one of the top followed brands on TikTok, growing from around 113K at their start on the platform to over 2M to date. Olivia also works on content creation for Dunkin’, creating & editing the majority of their TikTok videos.
Olivia West’s Session(s):
10:45 am–11:30 am PT — Wednesday, June 9, 2021
As a brand, Dunkin’ is constantly innovating and evolving. The Dunkin’ media strategy is aimed at constantly reaching new customers, including the next generation of coffee drinkers, with engaging messaging.
In the summer of 2020, Dunkin’ and Digitas turned to TikTok, the social platform that is growing at an astounding rate. Enter Charli D’Amelio. Charli has demonstrated her organic love for Dunkin’ since the beginning of her rise to fame on TikTok. Her most devoted fans are the younger portion of Gen Z – the next generation to become loyal Dunkin’ fans. In this session, we will talk about Dunkin’s ongoing partnership with Charli D’Amelio, and the unique media strategy that accompanied the partnership, making it an instant record-breaking success.