Andy has worked in the digital media and social marketing field for over 10 years and is always excited to see where things will go next. He currently oversees social media at Amtrak as the Director of Digital Media. Throughout his career, he has had the pleasure of working for brands including Bose, vineyard vines, Walt Disney Parks and Resorts, and Capital One managing social communities, creating strategic content and paid media campaigns, developing social strategies, leveraging analytics, engaging with customers, and working with agencies and freelancers.

Andy Jasenak’s Session

9:30 am–10:15 am PT — Wednesday, June 9, 2021

Panel: Using Social Listening as an Insights Machine to Inform your Content Strategy

Social listening is an incredible asset for brands - and it’s become even more important within the last year. It enables brands to watch for trends in social conversations, identify relevant stories, and quickly respond with existing content or quickly create new content to address them. This panel will dive into how you can use insights to create a responsive content engine, even beyond social media.

Topics include:

How to properly vet different social and web listening tools for the needs of your business
Leveraging social listening to be proactive rather than reactive
How the digital landscape has changed as a result of COVID-19 and why social listening is more important than ever
Ways social listening can help brands avoid appearing tone-deaf
Using social listening insights to create the content your customers are asking for
Differences between B2B and B2C social listening