Mylen Yamamoto Tansingco is the founder and talent manager of Clique-Now, which manages the careers of top digital Asian American talent. She has closed and managed deals with brands like Nike, AT&T, Google, TikTok, and Toyota. In addition, she has helped her clients build merch lines, develop TV shows, and book appearances all over the world. Her firm, Clique-now, was recently listed as Business Insider’s Top 25 YouTube talent managers in 2020.
The influencer marketing industry in 2020 has many key players from managers, agents, influencer marketing companies, advertising agencies, MCNs, social media platforms to the talent themselves. It can feel daunting for a brand to navigate each stakeholder. This session is great for a brand, influencer, or entrepreneur looking for unique ways to promote their business in 2021.
Takeaways include:
1) Learning the roles of different influencer marketing stakeholders.
2) Discovering how to best approach each industry stakeholder (from talent to advertising agencies) dependent on marketing needs.
3) Learning how to work with the influencer marketing industry to produce the best ROI.