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Erika Lovegreen

SVP, Marketing and Communications

Erika Lovegreen is the head of marketing and communications for global social media management agency, ICUC.social. She’s tasked with telling the world why the team at ICUC.social are the experts at community management, digital customer service, social listening, insight, and strategy for enterprise brands.  

In her nearly 15-year career, Erika has worked as a journalist, public relations leader, and social media strategist alongside Fortune 500 companies before her current role. She's deeply passionate about the voice of the customer and building communities through storytelling.  

When not at work, you can find her traveling around her home state of South Carolina with her husband and three kids or advocating for women in her local community.

Erika Lovegreen’s Session(s):

11:45am - 12:00pm PT — Tuesday, June 8, 2021

The Battle for Quality vs. Quantity in Social Media Community Management in 2021

A new era of social community management begs the question: Do want quality or quantity when it comes to engaging with our social media community? For example, when you get hundreds of thousands of comments, do we mass reply, or do we spend individualized, curated attention to loyal fans? Neither path is wrong, though one of them is certainly more effective for your brand’s KPI’s. 

How do we know? In 2020 alone, ICUC monitored more than 6 MILLION social media mentions for clients. Our top ten clients are Fortune 500 Businesses. We’ve accrued a vast, global knowledge-base, and today we’re laying out our secret sauce for you to share and utilize across your organization.

By the end of this presentation, you will not only feel more confident in your brand’s approach to customer engagement on social, but more fulfilled in your organization’s overall mission. Are you in? Join us. 

Check out our early bird ticket prices!
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