Saeyoung brings a decade of experience working across paid, owned, and earned media to build a social-first vision with Fortune 500 brands. As Head of Strategic Partnerships at Captiv8, Saeyoung fosters key partnerships across social platforms, data providers, and Enterprise clients to drive growth & realize Captiv8’s strategic vision. Prior to joining Captiv8, Saeyoung was a Director at Horizon Media, the largest independent ad agency whose customers include Geico, Corona and others, where she drove social strategy and developed a highly effective and scalable in-house influencer marketing discipline at the agency.
Saeyoung Cho’s Session(s):
11:30am - 11:45am PT — Wednesday, June 9, 2021
There’s no better influencer to use in a campaign than one who is already a brand champion and advocate. This is much easier said than done, however. In fact, 61% of marketers still consider finding relevant influencers for a campaign difficult. And now, on top of these existing struggles, marketers are now facing an even newer challenge, third-party cookie depreciation.
In this session, Captiv8’s Head of Strategic Partnerships, Saeyoung Cho, will break down the best practices for discovering relevant talent, and how companies can leverage first-party data to create long-lasting, authentic brand partnerships.