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Ryan Peña

Paid Media and Social Media Supervisor
Be The Match

Ryan Peña is a digital marketing leader with over 10 years of experience in both B2C and B2B organizations. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, doing crazy running streaks in subzero temps, or drinking way too much coffee.

Ryan Peña’s Session(s):


8:35 am–8:45 am PT — Thursday, June 10, 2021

Welcome Remarks by Summit Emcee


10:45 am–11:30 am PT — Thursday, June 10, 2021

The Robin Roberts Affect: How We Created a Unique Life-Saving Influencer Activation

The Be The Match team had just wrapped up featuring a patient searching for his life-saving match on Good Morning America and were filming staff swabbing to join the registry when Robin Roberts walks by. Learn how that moment produced an unexpected influencer activation driving over 10,000 potential donors to the registry in 2020! 

In this session, you will learn:

  • How to create an authentic influencer campaign
  • Why we broke away from the 15 – 30 second recommended ad length and why it worked
  • Remarketing tactics
  • How we leveraged the success of this campaign to rethink future paid media activations

8:35 am–8:45 am PT — Friday, June 11, 2021

Welcome Remarks by Summit Emcee


Check out our early bird ticket prices!
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