Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.
With an unprecedented pandemic that upended our lives, a volatile political climate that rages on, and calls for social justice becoming louder than ever, brands have a lot to consider when trying to enter conversations on social media these days without sounding tone-deaf. Partnering with influencers adds another layer of complexity as brands give up some of that comfortable control to content creators. This session will cover examples of where brands shined and brands who’s missteps cost them dearly. With each example we’ll identify actionable ways brands can move with the speed of the social conversation in their influencer partnerships.