Caleb Gardner is an insatiably curious strategy consultant with unique professional experience, from startups to nonprofits, from Fortune 100 clients to presidents. In addition to a formidable career in private sector at Edelman and Bain & Company, Caleb was the lead digital strategist for President Obama's political advocacy group, OFA, bringing his unique leadership to one of the largest digital programs in existence.
Now as the co-founder and managing partner of 18 Coffees, a strategy and innovation firm for the mission economy, Caleb helps build capability within businesses trying to change the world, powered by a community of 21st century talent. 18 Coffees has worked with innovators and upstarts, nonprofits and foundations, and enterprise and legacy companies to help them solve problems, bring ideas to life, and get a foothold in the future.
Caleb Gardner’s Session(s):
12:00pm –12:45pm PT — Wednesday, June 9, 2021
Being nimble and responsive has become more important over the years as topics of conversations on social media have skyrocketed. It’s become essential for brands to evolve and find ways to stay relevant within social as conversations shift, requiring quick content development as well as strategic guidelines covering when it’s appropriate to insert a brand into a conversation.
This panel will share their guiding principles when developing social and content strategies, with authenticity being at the top of the list -- especially during times of everyday crisis.
This panel will review topics including: