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Gaetan Akinrolabu

Associate Director, Paid Media & Social Media Strategy, Corporate Affairs & Investor Relations
Bristol-Myers Squibb

With more than 10 years executing high-value digital marketing campaigns for campaigns inside and outside the pharmaceutical space, Gaetan has created a track record of using digital strategy, content marketing and in-depth knowledge of how paid media works to drive platform growth, conversion upon objective to over-exceed ROI and meet business objectives/goals with insight from analytics. Currently serving as Associate Director of paid media and social media strategy at Bristol-Myers Squibb, Gaetan oversees all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulate target audiences and using custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.  

Gaetan Akinrolabu’s Session(s):


9:30 am–10:15 am PT — Wednesday, June 9, 2021

Panel: Using Social Listening as an Insights Machine to Inform your Content Strategy

Social listening is an incredible asset for brands - and it’s become even more important within the last year. It enables brands to watch for trends in social conversations, identify relevant stories, and quickly respond with existing content or quickly create new content to address them. This panel will dive into how you can use insights to create a responsive content engine, even beyond social media. 

Topics include:

  • How to properly vet different social and web listening tools for the needs of your business
  • Leveraging social listening to be proactive rather than reactive
  • How the digital landscape has changed as a result of COVID-19 and why social listening is more important than ever
  • Ways social listening can help brands avoid appearing tone-deaf
  • Using social listening insights to create the content your customers are asking for
  • Differences between B2B and B2C social listening

Check out our early bird ticket prices!
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