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Ursula Ringham

Head of Global Influencer Marketing
SAP

Ursula Ringham is a passionate storyteller and content creator of influencer marketing digital experiences.  She is an early adopter in utilizing the latest technologies to generate awareness, to create unique experiences and campaigns and to build community and awareness. Ursula is Head of Global Influencer Marketing at SAP. Previously she worked at Apple and Adobe in their Developer Relations organizations, helping companies bring products to market.

Ursula Ringham’s Session

9:30 am–10:15 am PT — Thursday, June 10, 2021

The Shift Towards Social Good: How Influencers are Becoming Credible Communicators

Social good is an important topic for all businesses. But how do you connect this topic to your business objectives and pipeline in an authentic way? Discover how to collaborate with internal and external influencers, in innovative ways, to tell your story. You will learn:

  • Why social good is an important topic
  • How to discover influencers who can tell your story
  • Manage an influencer campaign with confidence
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