For 16 years, Ciara has helped brands of all sizes across industries identify new areas of opportunity and guide them through a strategic approach to solving their digital, business, and marketing challenges and achieving their growth goals in unique ways. In addition to consulting and her full-time role as Sr. Director, Consumer at imre, Ciara owns and runs a non-profit, YouAreLovd, teaches Digital Marketing at BrainStation, and is the author of Leadership: Lessons from a Team Captain.
Ciara Ungar’s Session(s):
8:45 am–9:30 am PT — Thursday, June 10, 2021
There are many moving parts when it comes to executing a successful influencer campaign across multimedia. Working out the right mix of content for your campaign, determining which influencers are the best fit for your program, and identifying clear goals of the campaign all lay the groundwork for success.
In this panel, you’ll hear from both B2B and B2C brands on what they’ve learned about what it means to create truly authentic content in the influencer space.
Discussion topics include: