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Friday, June 11, 2021    10:45 am–11:30 am PT

What You Should Know About How COVID Changed Influencer Content Production & Consumption

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A few weeks after Google Maps' 15th birthday celebration last February, the world went into lockdown. Their influencer campaigns and events encouraging audiences to get out and explore had to quickly evolve to meet the moment. Learn how COVID changed their approach to influencer content production and its impact on consumption.
In this session you will learn:
  • How to reframe influencer campaigns when the world changes between briefing and your launch
  • How to drive earned media when your usual influencer campaign tactics aren't possible
  • How influencers can help you identify your campaign insight when your product's use cases change 


Max Kaplan
Social & Go-To-Market Lead, Google Maps

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