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A few weeks after Google Maps' 15th birthday celebration last February, the world went into lockdown. Their influencer campaigns and events encouraging audiences to get out and explore had to quickly evolve to meet the moment. Learn how COVID changed their approach to influencer content production and its impact on consumption.
In this session you will learn:
- How to reframe influencer campaigns when the world changes between briefing and your launch
- How to drive earned media when your usual influencer campaign tactics aren't possible
- How influencers can help you identify your campaign insight when your product's use cases change