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Friday, June 11, 2021    11:00 am–11:45 am PT

How Google Maps' Influencer Strategy Pivoted in 2020

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A few weeks after Google Maps' 15th birthday celebration last February, the world went into lockdown. Their influencer campaigns and events encouraging audiences to get out and explore had to quickly evolve to meet the moment. Learn how COVID changed their approach to influencer content production and its impact on consumption.
 
In this session you will learn:
  • How to reframe your content when the world changes between briefing and launch
  • How to build influencer campaigns based on social insights 
  • How to experiment with new ways to connect with influencers outside of events

 

Max Kaplan
Social & Go-To-Market Lead, Google Maps
Google

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