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Friday, June 11, 2021    8:45 am–9:30 am PT

Finding the Right Influencer: How to Find a Long-Term Brand Partner Instead of a One-Off Campaign

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In this panel, you’ll hear both brand and agency perspectives on what it means to build a long-term brand partnership with an influencer.

Discussion topics include:

  • How to identify influencers that align with your brand ethos, rather than a singular campaign idea, to produce authentic, on-brand, evergreen content
  • Why your influencer partnerships should be treated as a branded community that you cultivate, nurture, and tap into regularly
  • How to vet influencer partnerships during long-term collaborations to ensure brand safety
  • Things to remember when budgeting for long-term partnerships (exclusivity costs, usage costs, etc.)
  • The benefits of leveraging your influencer relationships for product research/development through focus groups and questionnaires

Jenny Heinrich
Digital, Social + Influencer Strategist


Naadia Crutchfield
Social Media Manager

Brittany Neish
Senior Manager, Paid Media, Global Brand Marketing, Digital Center of Excellence
Fortune Brands Global Plumbing Group (MOEN | House of Rohl)

Crystal Duncan
Senior Vice President, Head of Influencer Marketing

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