Other Events:   Government 2021   |    Corporate 2022   |    Government 2022   |    First Responders 2022   |    Social Media & Influencer 2022 Talk to a live rep: 888-409-4418
Friday, June 11, 2021    8:45 am–9:30 am PT

Finding the Right Influencer: How to Find a Long-Term Brand Partner Instead of a One-Off Campaign

Back to Agenda

Looking forward to this session? Share it!

In this panel, you’ll hear both brand and agency perspectives on what it means to build a long-term brand partnership with an influencer.

Discussion topics include:

  • How to identify influencers that align with your brand ethos, rather than a singular campaign idea, to produce authentic, on-brand, evergreen content
  • Why your influencer partnerships should be treated as a branded community that you cultivate, nurture, and tap into regularly
  • How to vet influencer partnerships during long-term collaborations to ensure brand safety
  • Things to remember when budgeting for long-term partnerships (exclusivity costs, usage costs, etc.)
  • The benefits of leveraging your influencer relationships for product research/development through focus groups and questionnaires

Jenny Heinrich
Digital, Social + Influencer Strategist

 

Naadia Crutchfield
Social Media Manager
Instacart

Brittany Neish
Senior Manager, Paid Media, Global Brand Marketing, Digital Center of Excellence
Fortune Brands Global Plumbing Group (MOEN | House of Rohl)

Crystal Duncan
Senior Vice President, Head of Influencer Marketing
Tinuiti

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct