Creating a High-Performing B2B Social Media Strategy

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In this panel, you’ll hear from several brands within the B2B industry that will discuss topics including:

• What B2B brands can learn from B2C, including connecting, engaging, and amplifying customer voices
• Giving your B2B teams the tools they need to succeed on social media: attracting clients, branding their own social space, and defining how to use the brand’s creative assets
• Strategic planning across a variety of social channels to drive B2B account engagement
• Collaboration and planning together across departments (sales, marketing, ops, content, social media, and digital) on marketing to a B2B account
• Customizing go-to-market strategies for B2B teams to be able to support the brand’s goals