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Tuesday, June 8, 2021    12:10 pm–12:55 pm PT

Creating a High-Performing B2B Social Media Strategy

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In this panel, you’ll hear from several brands within the B2B industry that will discuss topics including:

  • What B2B brands can learn from B2C, including connecting, engaging, and amplifying customer voices
  • Giving your B2B teams the tools they need to succeed on social media: attracting clients, branding their own social space, and defining how to use the brand’s creative assets
  • Strategic planning across a variety of social channels to drive B2B account engagement
  • Collaboration and planning together across departments (sales, marketing, ops, content, social media, and digital) on marketing to a B2B account
  • Customizing go-to-market strategies for B2B teams to be able to support the brand’s goals

Katelyn Brower
Social Media Manager


George Olexa
Global Director of Social Media

Camila Hernandez
PR & Social Media Manager
IMAGE Skincare

Dusty DiMercurio
Director, Global Content Marketing & Social Media

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