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Tuesday, June 8, 2021    11:45am - 12:00pm PT

The Battle for Quality vs. Quantity in Social Media Community Management in 2021

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A new era of social community management begs the question: Do want quality or quantity when it comes to engaging with our social media community? For example, when you get hundreds of thousands of comments, do we mass reply, or do we spend individualized, curated attention to loyal fans? Neither path is wrong, though one of them is certainly more effective for your brand’s KPI’s. 

How do we know? In 2020 alone, ICUC monitored more than 6 MILLION social media mentions for clients. Our top ten clients are Fortune 500 Businesses. We’ve accrued a vast, global knowledge-base, and today we’re laying out our secret sauce for you to share and utilize across your organization.

By the end of this presentation, you will not only feel more confident in your brand’s approach to customer engagement on social, but more fulfilled in your organization’s overall mission. Are you in? Join us. 


Erika Lovegreen
SVP, Marketing and Communications

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