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Tuesday, June 8, 2021    8:45 am–9:30 am PT

Paving the Way for Customer Loyalty: Using Social Media to Drive Innovative Customer Experiences

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We’re in the experience era. Everything brands share online must be with the intent of providing a better experience. In this panel, speakers will share how they leverage social media to drive better customer experiences, ultimately paving the way for customer loyalty. You’ll learn how exceptional customer experiences can turn your existing customer bans into fans, advocates, and community members. 

Topics include:

  • The importance of reading the room your customer is in: being thoughtful in how you showcase your product in a way that is relevant and provides value
  • Opportunities to adjust and strengthen your offerings and continue to delight your audiences from a distance during the pandemic
  • Treating social as a two-way conversation and actively participating in social spaces that your customers value
  • Establishing relationships with dedicated support teams and resources to help customers as quickly as possible
  • The role of social media in rebuilding customer confidence post-pandemic

Jessika Phillips
NOW Marketing Group


Susan Chang
Head of Social Media

Jaimie Selwa
Sr. Consultant, Social Media

Eric Gray
Sr. Director of Content & Engagement
Universal Parks & Resorts

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