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There are many moving parts when it comes to executing a successful influencer campaign across multimedia. Working out the right mix of content for your campaign, determining which influencers are the best fit for your program, and identifying clear goals of the campaign all lay the groundwork for success.
In this panel, you’ll hear from both B2B and B2C brands on what they’ve learned about what it means to create truly authentic content in the influencer space.
Discussion topics include:
Ciara Ungar
Senior Program Director, Consumer
Imre
Meagan Dexter
Senior Brand Partnerships Strategist
Complex Networks
Allison O'Keefe
Senior Influencer Marketing Manager
Best Buy
Paul Dobson
Senior Director, Social and Influencer Marketing
Citrix