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As a brand, Dunkin’ is constantly innovating and evolving. The Dunkin’ media strategy is aimed at constantly reaching new customers, including the next generation of coffee drinkers, with engaging messaging.
In the summer of 2020, Dunkin’ and Digitas turned to TikTok, the social platform that is growing at an astounding rate. Enter Charli D’Amelio. Charli has demonstrated her organic love for Dunkin’ since the beginning of her rise to fame on TikTok. Her most devoted fans are the younger portion of Gen Z – the next generation to become loyal Dunkin’ fans. In this session, we will talk about Dunkin’s ongoing partnership with Charli D’Amelio, and the unique media strategy that accompanied the partnership, making it an instant record-breaking success.