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Wednesday, June 9, 2021    11:30–12:15 PDT

Panel: How to be Nimble & Authentic with Everyday Crisis

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This panel will review topics including:

  • How your brand can breakthrough in a crowded and fast-moving social landscape
  • Suggestions for how to get buy-in and navigate an unwieldy approval process
  • Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
  • The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
  • The power of authenticity – no matter what that looks like

Caleb Gardner
Managing Partner
18 Coffees

 

Natalie Labuda
Senior Director of Marketing
E*TRADE

Jen Beam
Social Media Director, Campaign Outreach
AARP

Kelsey Murray
Global Head of Social Media
Nasdaq

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