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Wednesday, June 9, 2021    11:30–12:15 PDT

Panel: How to be Nimble & Authentic with Everyday Crisis

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This panel will review topics including:

  • How your brand can breakthrough in a crowded and fast-moving social landscape
  • Suggestions for how to get buy-in and navigate an unwieldy approval process
  • Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
  • The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
  • The power of authenticity – no matter what that looks like

Caleb Gardner
Managing Partner
18 Coffees


Natalie Labuda
Senior Director of Marketing

Jen Beam
Social Media Director, Campaign Outreach

Kelsey Murray
Global Head of Social Media

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