Panel: How to be Nimble & Authentic with Everyday Crisis

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This panel will review topics including:

• How your brand can breakthrough in a crowded and fast-moving social landscape
• Suggestions for how to get buy-in and navigate an unwieldy approval process
• Ways to empower you and your social team to react (or NOT react) to breaking news or viral trends
• The benefits of a small rapid response team to keep key stakeholders in the loop while cutting through gridlock and uncertainty
• The power of authenticity – no matter what that looks like