Looking forward to this session? Share it!
There’s no better influencer to use in a campaign than one who is already a brand champion and advocate. This is much easier said than done, however. In fact, 61% of marketers still consider finding relevant influencers for a campaign difficult. And now, on top of these existing struggles, marketers are now facing an even newer challenge, third-party cookie depreciation.
In this session, Captiv8’s Head of Strategic Partnerships, Saeyoung Cho, will break down the best practices for discovering relevant talent, and how companies can leverage first-party data to create long-lasting, authentic brand partnerships.