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Wednesday, June 9, 2021    11:30am - 11:45am PT

Demystifying First-Party Data to Build Authentic Brand Partnerships

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There’s no better influencer to use in a campaign than one who is already a brand champion and advocate. This is much easier said than done, however. In fact, 61% of marketers still consider finding relevant influencers for a campaign difficult. And now, on top of these existing struggles, marketers are now facing an even newer challenge, third-party cookie depreciation.

In this session, Captiv8’s Head of Strategic Partnerships, Saeyoung Cho, will break down the best practices for discovering relevant talent, and how companies can leverage first-party data to create long-lasting, authentic brand partnerships.


 

Saeyoung Cho
Head of Strategic Partnerships
Captiv8

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