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Social listening is an incredible asset for brands - and it’s become even more important within the last year. It enables brands to watch for trends in social conversations, identify relevant stories, and quickly respond with existing content or quickly create new content to address them. This panel will dive into how you can use insights to create a responsive content engine, even beyond social media.
Topics include:
Andy Jasenak
Director of Digital Media
Amtrak
Katie Boydston
Director, Brand Content & Social Marketing
Hewlett Packard Enterprise
Lauren Powell
Digital Analytics & Social Listening Manager
PepsiCo
Gaetan Akinrolabu
Director of Paid Media and Social Media Strategy
Bristol-Myers Squibb