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How Best Practice Social Media Supports Your Sales and Lead Generation Goals

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Social media platforms are a conduit for product information, reviews, referrals, promotions and links, but also offer a valuable opportunity to connect with your customers. As such, social media as a channel has become an integral part of the customer journey for consumer and B2B audiences and ideal for supporting sales and lead generation goals. In fact, more than half of all marketers identified social media marketing as the most effective tactic used for improving lead generation quantity and quality.

In this presentation, join Senior Content Specialist Kelly Bradley as she reviews key, social media best practices that support your sales funnel and deliver on lead generation objectives.

You’ll learn:

  • How to match “platform to persona” to be sure you are leveraging the platforms that your customers actually frequent
  • The importance of profile optimization
  • Organic vs. paid as a growth and lead gen strategy
  • The role of online listening in platform development
  • Value-add content to incentivize interest and leads

 

Kelly Bradley
Senior Content Specialist
CBD Marketing

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