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Best Practices: Influencer Marketing Program Development and Compliance

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The objective of this session is to highlight best practices for brands to consider when developing and monitoring the effectiveness of their influencer marketing programs.

After brands attend this session, they’ll understand and have several key actionable takeaways as it relates to:

1. Must have components in their internal social media engagement policy

2. Clear understanding of their FTC Social Media Endorsement Guideline obligations

3. Top material provisions should be in their influencer agreements

4. Awareness and compliance with social media platform branded content guidelines

5. Influencer Marketing Program audit process


 

Bobby Robinson
Business and Social Media Attorney
Nexsen Pruet

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