Tuning into TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

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Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok with a unique approach. They strategically treated each franchise IP like an influencer and tapped other influencers to join the fun, driving views, engagement and building channels along the way. The session will feature case studies including two blockbuster animated features from Universal Pictures and DreamWorks Animation -  Trolls World Tour, released during the spring of 2020 and Croods 2: A New Age, released during holiday 2020.

Key Takeaways:

• How to approach and leverage TikTok through the film lifecycle
• Best practices for working with emerging and established creators
• Delivering brand partner value