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June 7–10, 2022 | VIRTUAL CONFERENCE

2 Events. 4 Days. 50 Leading Brands Share Their Proven Social Media and Influencer Marketing Strategies

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Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Kristi Daraban


Kristi Daraban

Associate Vice President, Social Media
Nationwide

Katie Boydston


Katie Boydston

Director, Brand Content & Social Marketing
Hewlett Packard Enterprise

Caitlin Maddock-Bahr


Caitlin Maddock-Bahr

Social Media Manager
Caterpillar

Chris Kelleher


Chris Kelleher

Head of Organic Social Media
Wayfair

Marie Lewis


Marie Lewis

Digital Marketing Manager
Sony Pictures Entertainment

Shai Eisenman


Shai Eisenman

Founder and CEO
Bubble Skincare

Nilu De Silva


Nilu De Silva

Digital & Creative Strategy Lead, Amazon Devices
Amazon

Glenn Woods


Glenn Woods

Sr. Social Media Manager - Brand
Hulu

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NEW SESSIONS ADDED TO THE PROGRAM!

Amazon

How to Integrate Shoppable Content In Your Influencer Marketing Campaigns

This session explores how brand marketers can develop integrated 360-digital campaigns with shoppable content and experiences at the center of GTM strategy. Nilu will dive deeper into the creator economy, and how to leverage trends and social commerce tactics to create both influencer and brand campaign creative for evergreen and launch specific moments. 

NationwideBelle Communication

How to Leverage Influencers in B2B Marketing and Secure New Leads Within Weeks

Nationwide will share insights into how complex industries can execute successful influencer campaigns. Attendees will leave with key takeaways that are applicable to both B2B and B2C brands by presenting a brand case study that tapped micro-influencers and resulted in leads.

Digitas

How to Track and Report ROI to Reflect Social's Business Impact

In a forever changing landscape, relating social metrics to omnichannel business results has increased in difficulty but there are tools available to maximize and refine media delivery. Marissa Golliday, who supports innovation and testing across the Sephora media business, discusses these and other strategies for highlighting the importance of social in the media mix.

THE 2 DAY SOCIAL MEDIA SUMMIT YOU KNOW AND LOVE. PLUS, OUR 2-DAY INFLUENCER SUMMIT - ONLY OFFERED ONCE A YEAR!

Join us this June for TWO conferences covering everything you need to know about social media marketing and influencer marketing strategies.

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

The best of both worlds: 2 conferences, 4 days, and 50 speakers help you maximize the performance of your social media and influencer marketing programs.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Learn how to tap into the right influencers for your brand, develop collaborative long-term partnerships, and measure the impact of your campaigns on broader business goals.

Cultivate your arsenal of tools, resources, and connections to keep your brand at the forefront of always-changing social and influencer trends.

OUR SPONSORS

Title Sponsor

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Thought Leader Sponsors

MediaoceanPlayPlayNostoKhorosPostBeyond

OUR PARTNERS

DANDan InstituteSocial Media InformerBrandpointCIO ReviewSocialinsiderCaruseleIgnite Social MediaSerial MarketersB2B News NetworkInvestor Brand Network

WHAT ATTENDEES SAY ABOUT THE #SMSSUMMIT VIRTUAL EXPERIENCE

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

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