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Tiffany Rivers

Senior Director, Social
Media Cause

Tiffany started her career in philanthropy and youth development. From there she transitioned into social media and corporate communications.  Tiffany has managed social media for both for profit and non-profit organizations including Georgia-Pacific, Carters|OshKosh B’Gosh, Children’s Healthcare of Atlanta, Assurant and Boys & Girls Clubs of America. Tiffany has been featured on The Social Pros podcast, The Social Shakeup Conference, Social Fresh Conference, and is a returning speaker for the Social Strategies Summit. 

Tiffany Rivers’s Session

10:45 a.m.–11:30 a.m. Pacific Time —

Panel: Cause Marketing + Influencer Campaigns

Featuring Media Cause (agency), the It Gets Better Project (non-profit), and Lilly Pulitzer (brand) perspectives, this panel will dive into:

  • Why is it important to get involved in cause marketing and how do you start those conversations?
  • How can brands or organizations get community members involved in feedback on campaigns?
  • How do marketers identify the right influencers for a cause marketing campaign?
  • What does success look like for a cause marketing campaign?
  • How involved are influencers in the creative process of a cause marketing campaign?
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