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Katie Boydston

Director, Brand Content & Social Marketing
Hewlett Packard Enterprise

Katie is passionate about technology, strategy, and behavior. And, at the heart of her work is storytelling. Bringing forward the most compelling stories that shape how you think about technology, and the impact of tech in solving the world’s largest challenges. With the help of a talented team, these stories come to life across podcasts, publications, in social and beyond.

Katie is the Director of Digital & Social Marketing at Hewlett Packard Enterprise, a global technology company from edge-to-cloud.

Katie Boydston’s Session

9:30 a.m.–10:15 a.m. Pacific Time —

Panel: The Role of Community & UGC in Authentic Brand Storytelling

The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates 

Topics include:

  • When and with what types of content you should encourage with user-generated content
  • How to balance + empower user-generated content with maintaining your own brand identity & standards
  • Other benefits of UGC beyond content creation
  • Maintaining an ongoing relationship with your loyal community of brand followers
  • How to translate UGC and community-driven content into compelling brand storytelling
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