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Brittany Jones

Senior Cultural Impact Specialist
The Martin Agency

It takes poise, charisma, and dedication to maintain a favorable public image, and PR pro Brittany Jones is stellar in shaping a brand’s online persona. Brittany has spent more than 5 years working in corporate social media for companies such as T-Mobile, Amtrak, and Lidl. Today, she works in the Cultural Impact Lab for The Martin Agency – most notable for their two consecutive wins of Adweek’s Agency of the Year. Within the lab, she’s in tune with all things culture to help clients like CarMax and Ritz ride the wave of rising cultural conversations by earning PR placements.

Brittany Jones’s Session

11:45 a.m.–12:30 p.m. Pacific Time — Tuesday, June 7, 2022

Rapid Response Social: How to Leverage Cultural Moments for Brand Awareness

Want to include your brand in today’s trending topics? Consider a social rapid response strategy. Rapid response involves social listening, quick thinking, clever content copy and precise timing. The benefits of a successful rapid response opportunity could skyrocket your brand’s social impressions and land substantial earned media. During this session, you will receive tips and tricks on how to:

  • Stay abreast of cultural moments
  • Respond in a timely fashion
  • Maximize your viral moment
  • Maintain relevance on social trends
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