Karen McFarlane is a solutions-focused Senior Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. For the past 15 years, Karen led Kaye Media Partners, a strategic B2B marketing practice specializing in high-growth startups and innovative ventures. Through a strategic partnership, Karen serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to Fortune 1000 companies.
Karen serves on several boards, including GenderIDEAL, Matdun, Leadership & Arts Council, and the American Marketing Association, where
she served as President of the New York Chapter for two years, winning eight awards for chapter excellence, and currently sits on AMA’s Professional Chapters Council as the Co-Chair of Diversity, Equity & Inclusion / Leadership Advisor. In addition, she is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain’s Business.
In her spare time, you can find Karen mentoring future leaders, building connections for people of color, and writing episodic film and television scripts as part of her new passion project Colossal Work.
8:15 a.m.–9:00 a.m. Pacific Time — Tuesday, June 7, 2022
This panel will discuss topics including:
- How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
- What to do when a piece of content gets negative feedback and how to learn from it
- Finding the right threshold for trying new ideas that still align with your brand
- The role of cancel culture in taking risks on social
- Defining guardrails for your brand to help avoid content missteps and position it for success
- Defining an approval process that still allows you to post timely content and try new things
