Marissa has spent most of her career in digital media, focusing on performance-based activation across search and social. Over the last decade, she has partnered and collaborated with clients in retail, telecommunications, financial services, and C.P.G. verticals to implement results-based strategies to help brands attain their media and campaign goals.
In addition to driving strategy, she advocates for cross-channel, third-party, and advanced platform measurement that gives a more complete and accurate view of media's true impact on the client's bottom line. Marissa's insight has notably and recently influenced strategic innovation and testing across the Sephora media business.
Marissa also serves as Director of Marketing for non-profit Project H.E.L.P., which helps the houseless community of Houston.