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Kat Popiel

Global Head of Content
Remote Year

Speaker details coming soon!

Kat Popiel’s Session

9:30 a.m.–10:15 a.m. Pacific Time —

Panel: The Role of Community & UGC in Authentic Brand Storytelling

The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates 

Topics include:

  • When and with what types of content you should encourage with user-generated content
  • How to balance + empower user-generated content with maintaining your own brand identity & standards
  • Other benefits of UGC beyond content creation
  • Maintaining an ongoing relationship with your loyal community of brand followers
  • How to translate UGC and community-driven content into compelling brand storytelling
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