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Caitlin Maddock-Bahr

Social Media Manager
Caterpillar

Caitlin is a social media marketer with a strong passion for storytelling and bringing brands to life through impactful content, trends, and influencer marketing. At Caterpillar, she’s responsible for social media strategy for Construction and Agriculture industries, telling the stories of how farmers, landscapers, and contractors are building a better world for all of us.

Caitlin Maddock-Bahr’s Session(s):


12:00 p.m.–12:45 p.m. Pacific Time — Friday, June 10, 2022

Measuring ROI When Working with B2B Creators

We’ve seen influencer marketing continue to trend upward in the B2C space. But in the B2B brands the most impactful creators aren’t full time influencers – they’re the customers who use your product or service to enable their business’s success. So how do you go about putting together a plan that’s mutually beneficial? The best proposal for a new influencer marketing plan is one that considers the return on investment for your brand as well as for your influencers – because their business’s success is your success.

Key Takeaways:

  • What to consider when developing a program proposal
  • Tips for getting the most out of creator partnerships
  • KPIs to consider in measuring ROI for your company and your creators
  • Tactics to use to streamline your influencer program

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