Lucia Aguilar is a serial entrepreneur and thought leader in influencer marketing. She has bootstrapped three companies in the influencer space, running them with her business and life partner Federico—all while raising two rambunctious boys.She founded the agencies TATAM & Caucil to help apps and e-commerce brands accelerate their growth with influencer marketing. They’ve quickly set themselves apart from other agencies with a razor-sharp focus on data and transparency. In just a few years, they’ve growing to a client base of more than 40 apps and e-commerce brands, including HBO, Adobe, Babbel, NordVPN, HelloFresh, and Scentbird.Her personal hobby of helping friends and family resolve their money problems led her to develop Luli Invierte, an e-learning platform for personal finance aimed at women. The platform has grown to a community of 90,000 on Instagram and offers online courses on everything from financial planning to crypto.
Lucia Aguilar’s Session
Lucia Aguilar went from doing influencer marketing for a brand to starting her own agency and then becoming an influencer herself.
After just 3 years, her agency now has over 50 employees, and her influencer community has over 90k people. How did she do it?
In her talk, she'll share:
- Top tactics for negotiation with influencers, from both an influencer and agency POV
- Best practices for using influencers to drive growth for your brand
- How to leverage the power of influencers for your personal brand
