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Eleni McCready

Senior Director of Brand Marketing + Community
Lilly Pulitzer

Proven marketing leader with experience that's been honed with mega-retailers and industry innovators. With a front row view of the social media industry since "the early days," Eleni now leads community-driven strategy for social media, public relations, collaborations, promotions, influencer marketing, and social impact for Lilly Pulitzer, the iconic American Resortwear brand born in Palm Beach over 60 years ago.

Eleni McCready’s Session

10:45 a.m.–11:30 a.m. Pacific Time —

Panel: Cause Marketing + Influencer Campaigns

Featuring Media Cause (agency), the It Gets Better Project (non-profit), and Lilly Pulitzer (brand) perspectives, this panel will dive into:

  • Why is it important to get involved in cause marketing and how do you start those conversations?
  • How can brands or organizations get community members involved in feedback on campaigns?
  • How do marketers identify the right influencers for a cause marketing campaign?
  • What does success look like for a cause marketing campaign?
  • How involved are influencers in the creative process of a cause marketing campaign?
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