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Arissa Agnant, M.S.

Arissa Agnant Consulting

Arissa Agnant is a multi-passionate learner with expertise in digital media, sustainability, social impact, and wellness. As a digital marketing strategist with 6 years of experience, she has consulted and worked in-house and at agencies for companies such as Disney Parks & Resorts, IBM at Ogilvy, Reebok at Mediacom & more. She currently works at Oberland, a  creative and strategy agency focused on creating brands with a higher purpose.

Connecting strategy, creative, social, paid media and analytics, Arissa creates competitive advantage for brands across digital landscapes using paid media (Google, Facebook, Instagram, Twitter, LinkedIn, Youtube, Programmatic Display) and digital (organic social, influencer, partnerships) tactics. Her ability to reveal the humans behind the numbers and create key message frameworks to bring people down the funnel has been proven to encourage growth through engagement and sales.

Arissa Agnant, M.S.’s Session

10:00 a.m.–10:45 a.m. Pacific Time —

Building an Audience-First, Test and Learn Paid Influencer Strategy

Do you have a test and learn paid influencer strategy or are you employing a one-size-fits-all approach? Many companies assume their consumers consist of a single demographic and psychographic profile directly related to their product, but that couldn’t be farther from the truth. Humans have a diverse range of interests and have that appeal to them. What if you could learn how to create a sustainable step-by-step approach to learn what kinds of influencers resonate with your brands’ various consumer groups, understand what assets and ad formats work best, and have the ability to report actionable findings to senior leadership?

After this session you’ll have these takeaways:

  • How to create your influencer test and learn strategy
  • How to find the right audience-first influencer mix
  • How to source and deploy a diversified mix of assets
  • How to structure your reporting to find actionable insights for future strategy modification
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