With a background spanning business, data and finance, combined with a unique set of analytics skills, performance marketing expertise and deep understanding of brand, Sam is a radically different kind of marketer – one with a singular focus of making businesses better.

Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how each component can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.

Sam Tomlinson’s Session

The Art of Crisis Situation Preparation and Response

The digital/social age has revolutionized the way we generate, distribute and consume news. During a crisis situation, fear feeds the fire – and in today’s interconnected world, a seemingly benign situation can rapidly spiral out of control, leading to thousands of lost or alienated consumers, millions (or more) in economic damages and significant negative media attention. In order to minimize the risk of such a situation impacting, it is imperative that organizations develop a proactive, data-informed strategy, rather than being reactive.

Sam’s presentation will provide companies with tried-and-true plans of action to take control of the conversation across social, digital, and traditional platforms, as well as actionable strategies to determine when, where, and how to respond to potential crisis situations. Sam will conclude by analyzing two different crisis situations using the strategies outlined in the presentation.

SESSION TAKEAWAYS:

Understand the elements + early warning signs of a crisis situation, along with strategies to mitigate/diffuse a situation before it spirals out of control.
Learn the best practices for using social media listening tools, as well as how to supplement tool data in order to gain a more robust picture
Gain actionable strategies for deploying an early warning system, as well as see how various approaches can mitigate results from real-world examples.