8:15 a.m.–9:00 a.m. Pacific Time — Tuesday, June 7, 2022
This panel will discuss topics including:
- How to see opportunity in creative risks when posting and how it can help your brand find content that will resonate with its followers
- What to do when a piece of content gets negative feedback and how to learn from it
- Finding the right threshold for trying new ideas that still align with your brand
- The role of cancel culture in taking risks on social
- Defining guardrails for your brand to help avoid content missteps and position it for success
- Defining an approval process that still allows you to post timely content and try new things
