OrganiCare’s mission is to create all-natural and organic OTC healthcare products that are safe, effective and simply better than the petrochemical-based, drug-laden products used by most consumers today. OrganiCare's product line, FemiClear, is sold in almost all the big box stores. FemiClear is a company led by women, breaking boundaries in over-the-counter women’s health.
As the Senior Manager of Digital Marketing, Lauren focuses on the CRM channel primarily, as well as performance-based media across all channels. Lauren takes pride in her willingness to learn and grow in the ever-evolving digital space and advocates for a full funnel, multi-channel marketing plan.
12:30 p.m. - 1:00 p.m. Pacific Time —
iOS 14.5 was the notable update made in mid-2021 that prompts iPhone/iPad users to opt out of tracking in apps that share data with third parties. In response to Apple’s App Tracking Transparency (ATT) update, Facebook was forced to purge data from opted-out users as well as update conversions into a 7-day click attribution window that would be delayed up to 3 days. As more users opted out of tracking, audience pools shrank and delivery costs (CPMs) increased. In this session, Lauren will share her experience and expertise on strategic ways to combat the inevitable changes in the social space.