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Shai Eisenman

Founder and CEO
Bubble Skincare

Shai Eisenman is the founder and CEO of Bubble Skincare. As the first skincare brand created for young skin, Bubble sets a new skincare standard while truly listening to what its customers want and need. Today, the Bubble line consists of seven products that work together to create a complete routine from face cleansers to face masks. It’s available on hellobubble.com, in 3,800 Walmart stores nationwide and on Walmart.com.

Prior to starting Bubble in 2018, Eisenman started her B.A. at 15, and began her career in business at 16 years old. While in university, she worked for up-and-coming high-tech security start-up, Bullet Plate, where she was responsible for new business development. Eisenman then wanted to take her experience to the tech world, where she managed compliance and Business Development for Babylon.com, a company in the AdTech world. Then, at 21, She then moved to Playtech, the world’s largest online gaming software supplier traded on the London Stock Exchange’s Main Market. Where she was the CEO of a B2C subsidiary of over ~90 employees.
Shai is currently 30 years old, resides in New York, and has a five year old daughter.

Shai Eisenman’s Session

12:45 p.m.–1:30 p.m. Pacific Time — Friday, June 10, 2022

Case Study: How to Authentically Market to Gen Z

Gen Z is the most advanced generation to-date. They can see through inauthenticity in a second. So how do you build a brand and properly market to the more inquisitive generation? In this session, Shai will speak about the importance of building a community and generating authentic relationships with your audience; how to engage properly with celebrities and top-tier talent; and creating large-scale influencer programs to reach all facets of your demographic. 
  • Speaking about building a community and utilizing them to develop for authentic connections with the brand (understanding what Gen Z really wants, who they are looking to for advice, how we can make their lives better/easier)
  • Engaging with celebrities and top-tier talent who are connected with the brand, and building out scopes of work to ensure a 360-degree connection versus just having a "face of the brand"
  • Working with a wide range of talent from different demographics and backgrounds to ensure the audience can resonate and it doesn't feel inauthentic 
  • How to properly bring to life celebrity and influencer content on own social channels 
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