Damien is a SaaS entrepreneur and executive specializing in the martech and commerce verticals. Damien was CEO/founder, director and board member of content marketing platform, Stackla. Founded in 2012, Stackla was the leading technology for content discovery, recommendation and distribution, and counted the world's largest brands as customers including Apple, International Olympics Committee, Ford, AstraZeneca, Brand USA and Disney. Stackla successfully exited in June 2021 to global e-commerce experience leader Nosto Solutions where Damien now serves as Chief Strategy Officer. Nosto combines the power of its market-leading commerce experience platform with Stackla’s AI-driven UGC solution, and more recently search via SearchNode, to provide an unmatched platform that provides its customers with authentic and personalized online shopping experiences.
9:30 a.m.–9:45 a.m. Pacific Time — Thursday, June 9, 2022
The influencer marketing industry is now shifting towards the people who are most authentic, trusted and influential to consumers: organic influencers — the real people who are genuine brand advocates and passionate content creators.
In this session, Damien Mahoney, Co-founder at Stackla, explores how, by redefining influencer programs to focus on organic advocates, brands can not only better reach and influence their target audiences but also strengthen consumer trust, scale authentic content experiences and create deeper, long-term relationships with their customers.