Aaron Goldman is Chief Marketing Officer at Mediaocean, the mission-critical platform for omnichannel advertising. With $200 billion in annualized ad spend running through its software, Mediaocean provides foundational solutions to connect brands, agencies, media, technology, and data. In his role, Goldman leads a wave of global initiatives across corporate marketing, communications, content, branding, and demand generation.
Goldman joined Mediaocean following its acquisition of 4C in 2020 and was named LinkedIn Marketing Partner Thought Leader of the Year. Prior to 4C, he was CMO at Kenshoo, an enterprise marketing software company, for nearly 5 years.
Previously, Goldman founded Connectual, a marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution, an Omnicom agency. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was rolled up into IAC.
Goldman is the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010) and has a side hustle doing basketball trick shots under the moniker Jude Perfect.
11:30 a.m.–11:45 a.m. Pacific Time —
Social personalization has gone from wish list to mandate when it comes to how brands plan ad campaigns. But how does personalization work across different social platforms? How can you build it into existing creative workflows? What impact does it have on performance? Learn about the major challenges and opportunities for social personalization and get concrete tips for improving your program.