Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high growth startups. Previously she ran brand marketing at both Skillshare and K Health where she led all non-acquisition B2C marketing initiatives including customer/lifecycle marketing, social media, content, press and brand marketing. She also served as Director of Community and Content at ClassPass where she led the strategy for social media, influencers, activations and content marketing. Cara has experience leading brand strategy for several large companies as well as creating custom trainings for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND and Social Media Week and has featured blog posts on sites such as Mashable, Inc. and Forbes.
9:30 a.m.–10:15 a.m. Pacific Time — Wednesday, June 8, 2022
The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates