Cara Meiselman is the Director of Strategic Content & Performance at Slice. She is a seasoned marketing leader with 10+ years of experience working at high growth startups. Previously she ran brand marketing at both Skillshare and K Health where she led all non-acquisition B2C marketing initiatives including customer/lifecycle marketing, social media, content, press and brand marketing. She also served as Director of Community and Content at ClassPass where she led the strategy for social media, influencers, activations and content marketing. Cara has experience leading brand strategy for several large companies as well as creating custom trainings for corporate clients and their employees. Cara is a frequent speaker at conferences including INBOUND and Social Media Week and has featured blog posts on sites such as Mashable, Inc. and Forbes.

Cara Meiselman’s Session

9:30 a.m.–10:15 a.m. Pacific Time — Wednesday, June 8, 2022

Panel: The Role of Community & UGC in Authentic Brand Storytelling

The role of community building and user-generated content has never been more important in facilitating an authentic brand experience. This panel will explore how each of these brands has tapped into their community of brand advocates

Topics include:

When and with what types of content you should encourage with user-generated content
How to balance + empower user-generated content with maintaining your own brand identity & standards
Other benefits of UGC beyond content creation
Maintaining an ongoing relationship with your loyal community of brand followers
How to translate UGC and community-driven content into compelling brand storytelling